things that brighten my life

if i am going to gripe about television commercials that suck then i must give equal time to those that don't. if you watched the academy awards show last sunday night you might have seen this ad for truenorth snacks. it smoked anything i've seen in a long time! here is a company not trying to sell you on their product but to show people doing inspirational things and the 60 second "inspiration cafe" spot did that. to me, that is what image and branding is all about. i would rather support something that brings good things to life and truenorth snacks have shown me that their brand is far superior to any other. thank you truenorth snacks.